Online High Street is Growing to Meet Consumer E-Commerce Demand

October 13, 2022
Online High Street is Growing to Meet Consumer E-Commerce Demand

Online High Street, a web-based marketplace that enables small and medium-sized organizations to market and sell products to local audiences in real time, has recently made a number of moves to become the UK’s fastest growing e-commerce marketplace for independent shops & stores.   

  • Launched in both Fulham and Cambridge in October with more than 200 new stores 
  • Partnered with to deliver loyalty and rewards for Online High Street-affiliated stores and to gain access to more than 200 local authorities in the UK
  • Launched a new software as a service (SaaS) platform to simplify its business dealings with shop owners
  • Signed more than 50 stores to its SaaS model, with expectations to grow that number considerably before the end of 2022
  • Integrated its platform with for recurring payments
  • Implemented telesales strategies to connect with more than 10,000 new stores per month
  • Formed new council relationships with Cambridge, Lewes, Hounslow, Hackney, and Lambeth
  • Enlarged its workforce, including naming Nathaniel Mahoney director

“We’re aggressively expanding our ecommerce offerings throughout the UK,” said Dominic Brookman, CEO of Mytown Technologies, the parent company of the Online High Street marketplace. “These are all strategic initiatives that we expect will enable us to be listed on a London’s stock exchange in the time to come.”

The moves have fueled growth, with Mytown, in collaboration with TAP Financial Partners, increasing its reach to well over a million people, or more than 2% of the UK’s population. TAP, a U.S.-based merchant bank, has been enlisted as an equity partner, providing funding and advisory services to help Mytown grow its market share.

Mytown’s software as a service model and powerful search directory provides an ecommerce marketplace for independent businesses and place-making/marketing platforms that support local authorities, BID’s, and small business owners. UK governments have awarded it grants for innovation and local business promotion, in addition to the contracts won with councils.